Qwerty Sufan-Sodda by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Premju A' Design Award tal-Fidda in Disinn tal-Għamara Competition Category.

FiddaGħamara· 2018

Qwerty Sufan-Sodda

by Andrea Cingoli

Client: CONCEPTICONstudio

Premju A' Design Award tal-Fidda Winner in Għamara Category

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Colors

The Design

About Qwerty Sufan-Sodda

QWERTY hija sufan-sodda ffurmata bħal tastiera tal-kompjuter. Kull tast jifforma kuxxin artab li jappoġġja lill-utent waqt li jaħdem fl-uffiċċju jew id-dar. Muturi elettriċi mikro, ikkontrollati minn unità remota, jaġġustaw kull kuxxin tat-tast separatament, sabiex is-superfiċje kollha tkun tista' tinbidel fil-forma. Ir-remot joffri għaxar issettjar predefiniti, u jistgħu jiżdiedu aktar issettjar. QWERTY tista' tintuża bħala sufan, bħala sodda jew bħala appoġġ kompletament personalizzat. Id-disinn jibdel immaġini familjari ta' kuljum f'għamara flessibbli b'tokk ħafif ta' ironija.

The Recognition

About the Premju A' Design Award tal-Fidda

Qwerty Sufan-Sodda huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Qwerty Sufan-Sodda ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Qwerty Sufan-Sodda huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio