InterBrasil Logotype Redesign Disinn Mill-Ġdid Tal-Identità Tal-Marka minn Mateus Matos Montenegro

Id-disinn InterBrasil Logotype Redesign Disinn Mill-Ġdid Tal-Identità Tal-Marka minn Mateus Matos Montenegro huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2020

InterBrasil Logotype Redesign Disinn Mill-Ġdid Tal-Identità Tal-Marka

minn Mateus Matos Montenegro

Klijent: InterBrasil

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

58,311

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #86886

Ara l-Portfolio Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar InterBrasil Logotype Redesign Disinn Mill-Ġdid Tal-Identità Tal-Marka

L-ispirazzjoni għall-riflessjoni mill-ġdid tad-ditta u d-disinn mill-ġdid kienu l-bidliet fil-modernizzazzjoni u l-integrazzjoni fil-kultura tal-kumpanija. Id-disinn tal-qalba ma jistax jibqa 'estern għall-marka, jispira sħubija kemm internament mal-impjegati, iżda wkoll mal-klijenti. Unjoni integrata bejn il-benefiċċji, l-impenn u l-kwalità tas-servizz. Mill-forma sal-kuluri, id-disinn il-ġdid integra l-qalba fil-B u s-salib tas-saħħa fit-T. Iż-żewġ kelmiet magħquda fin-nofs jagħmlu l-logo jidher kelma waħda, simbolu wieħed, li jgħaqqad ir-R u l-B f ' il-qalb.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

InterBrasil Logotype Redesign Disinn Mill-Ġdid Tal-Identità Tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li InterBrasil Logotype Redesign Disinn Mill-Ġdid Tal-Identità Tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. InterBrasil Logotype Redesign Disinn Mill-Ġdid Tal-Identità Tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensjonijiet u Ippakkjar: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tikketti: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknoloġija tal-Produzzjoni: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Sfida tad-Disinn: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Riċerka: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Ispirazzjoni: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Tul tal-Proġett: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Fluss tal-Operazzjoni: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Membri tat-Tim: Mateus Matos Montenegro