Meat n Beer Id-Disinn Tal-Marka by Mateus Matos Montenegro

Meat n Beer Id-Disinn Tal-Marka by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2020

Meat n Beer Id-Disinn Tal-Marka

by Mateus Matos Montenegro

Client: Meat n Beer

Premju A' Design Award tal-Bronż Winner in Grafika Category

13,375

Verified Award Winner

Verify Award Status for #87395

Esplora s-Servizzi Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Id-Disinn Tal-Marka

Laħam n Birra huwa meqjus bħala maħżen ewlieni li jbigħ laħam u birer speċjalizzati. L-ispirazzjoni għal-logo ġiet mill-għaqda taż-żewġ prodotti ewlenin tagħhom. Minn irjus tradizzjonali tal-baqar bil-qrun ippuntati tagħhom, ittrasformati b'disinn ikoniku f'vettur tal-wajer rustiku modern, li jinteraġixxu mal-element tradizzjonali l-ieħor, il-flixkun tal-birra. L-unjoni tinsab fi spazju pożittiv u negattiv, konċiż u b'mod eleganti f'simbolu wieħed fejn it-test u l-immaġni jiffurmaw immaġni waħda. It-tipografija tilgħab u tħallat tip ta 'tip industrijali ta' stil antik ma 'Script aktar modern.

The Recognition

About the Premju A' Design Award tal-Bronż

Meat n Beer Id-Disinn Tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Meat n Beer Id-Disinn Tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Meat n Beer Id-Disinn Tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro