Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali by Seyon Kim

Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn Soċjali Competition Category.

BronżSoċjali· 2020

Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali

by Seyon Kim

Client: Seyon Kim

Premju A' Design Award tal-Bronż Winner in Soċjali Category

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Colors

The Design

About Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali

Test tal-Ktieb: Care for Mom To Be hija kampanja ta' sensibilizzazzjoni pubblika dwar il-bżonnijiet tan-nisa tqal li jivvjaġġaw. Il-kampanja titlob lill-passiġġieri l-oħra biex joffru post bilqiegħda fuq ferrovija jew post fejn wieħed jista' jipparkja karozza. L-identità viżiva tikber minn logo li jgħaqqad il-figura ta' persuna tqila mal-forma ta' qalb, li tirrappreżenta t-tqala u l-kura. Minflok il-kulur li ġeneralment jiġi assoċjat mat-tqala, intuża tonalità sħuna pastell ta' aħmar u oranġjo mħallta flimkien. Posters u biljetti stampati tal-metro jġorru l-logo fl-istazzjonijiet u fil-parkeġġi.

The Recognition

About the Premju A' Design Award tal-Bronż

Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim