Cafe Tunico Id-Disinn Tal-Marka minn Mateus Matos Montenegro

Id-disinn Cafe Tunico Id-Disinn Tal-Marka minn Mateus Matos Montenegro huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Cafe Tunico Id-Disinn Tal-Marka

minn Mateus Matos Montenegro

Klijent: Café Tunico

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

11,087

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #89224

Ara l-Portfolio Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Cafe Tunico Id-Disinn Tal-Marka

Marka li tittraduċi l-istorja tal-familja. Kafè, familja, 7 ulied u s-Sur Tunico. Dawn huma l-pilastri ta ’din l-istorja, u dan isarraf il-logo. Id-disinn tal-kafè jissostitwixxi b'mod diskret l-i dot; il-kappell tas-sieħeb inseparabbli jirrappreżenta lis-Sur Tunico; it-tipografija tirrapreżenta t-tradizzjoni tal-familja u l-mod manwali tal-produzzjoni tal-kafè. Disinn ta 'siġill huwa li jidentifika l-marka malajr meta applikat f'diversi postijiet u oġġetti bl-użu tat-T, ittra inizjali ta' Tunico, il-kappell tiegħu u s-7 ħbub madwaru, li jirrappreżentaw is-7 ulied li lilhom għadda l-wirt ta 'l-artijiet tiegħu u uċuħ tar-raba '.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Cafe Tunico Id-Disinn Tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Cafe Tunico Id-Disinn Tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Cafe Tunico Id-Disinn Tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Dimensjonijiet u Ippakkjar: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Tikketti: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Teknoloġija tal-Produzzjoni: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Sfida tad-Disinn: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Riċerka: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Ispirazzjoni: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Tul tal-Proġett: February 2018 to may 2019
Fluss tal-Operazzjoni: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Krediti tal-Immaġni: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.