Bronż Grafika · 2020
Seotun Saram Identità Korporattiva
by Yangji Kim
- Premju A' Design Award tal-Bronż 2020 in Grafika
- CLIENT: Seotun Saram
- Estimated Number of Design Views: 13,263
- Verification code 9DAAC2F691 · Verify this award
Colors
About Seotun Saram Identità Korporattiva
Seotun Saram hija identità korporattiva għal servizz li jgħaqqad nies li qed ifittxu l-għajnuna ma' konsulenti professjonali. L-isem jirreferi għal xi ħadd li għadu mhux tas-sengħa, u l-islogan jgħid li kulħadd jibda goff. Rakkont ta' ħrafa jiddeskrivi l-proċess ta' konsulenza għal nies li mhumiex familjari mal-konsulenza. L-istorja għandha żewġ karattri: Seotun, klijent li qed jitgħawweġ minn post għal ieħor, u Gobukki, konsulent bil-mod iżda affidabbli. Testura sħuna tal-karta, kulur ikħal-baħri liriku tas-sema bil-lejl u ikoni miżbugħa bl-idejn jiffurmaw is-sistema viżiva. L-għan huwa li l-konsulenza tiġi ppreżentata bħala ħbiberija, sħuna u sikura.
About the Premju A' Design Award tal-Bronż
Seotun Saram Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Seotun Saram Identità Korporattiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Seotun Saram Identità Korporattiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
