Terark Disinn ta' Identità Viżiva minn Tong Wen

Id-disinn Terark Disinn ta' Identità Viżiva minn Tong Wen huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2020

Terark Disinn ta' Identità Viżiva

minn Tong Wen

Klijent: Tong Wen

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

11,004

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #93931

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Terark Disinn ta' Identità Viżiva

It-Terark hija identità viżiva ddisinjata għal kumpanija teknoloġika li tipprovdi servizzi ta' pproċessar ta' big data. Id-disinn huwa bbażat fuq matriċi ta' tikek flimkien ma' diversi kuluri gradjenti. Tikek imqabbdin bla xkiel jiffurmaw l-ittra T, l-ewwel ittra tal-isem tal-kumpanija. Ġew ipprovduti diversi shaders gradjenti, sabiex l-identità tkun tista' tiġi adattata għal ħafna użi. Ġew mogħnija wkoll tipa personalizzata u mudell ta' tikek għal użu fl-istampar u f'materjali oħra. L-identità ġiet applikata fuq browxers, kotba tas-sena, kards tal-isem u fliexken tal-ilma.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Terark Disinn ta' Identità Viżiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Terark Disinn ta' Identità Viżiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Terark Disinn ta' Identità Viżiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensjonijiet u Ippakkjar: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tikketti: Technology, branding, identity, logo, font
Teknoloġija tal-Produzzjoni: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Sfida tad-Disinn: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Riċerka: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Ispirazzjoni: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Tul tal-Proġett: This project took 3 month from end to end. Main design part was done in San Francisco.
Fluss tal-Operazzjoni: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.