Macy’s Website Websajt tal-Kummerċ Elettroniku minn Willy Lai and Dave Torres

Id-disinn Macy’s Website Websajt tal-Kummerċ Elettroniku minn Willy Lai and Dave Torres huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Websajts u Web.

DehebWeb· 2020

Macy’s Website Websajt tal-Kummerċ Elettroniku

minn Willy Lai and Dave Torres

Klijent: Macy's

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Web

88,001

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #93996

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Macy’s Website Websajt tal-Kummerċ Elettroniku

Il-websajt ta' Macy's hija pjattaforma tal-kummerċ elettroniku li tippermetti lill-klijenti jixtru l-assortiment ta' Macy's onlajn. Il-websajt ġiet iddisinjata mill-ġdid fl-2019 bħala rispons dirett għall-feedback tal-klijenti, u rriżultat f'disinn nadif, sempliċi u ispirat mill-moda. Il-format jieħu ispirazzjoni mill-midja tal-moda u mill-prodotti tat-teknoloġija tal-konsumatur, u għandu l-għan li jiddistingwi lil Macy's mill-bejjiegħa bl-imnut kompetituri. Intużaw teknoloġiji tal-web responsivi moderni, sabiex is-sit ikun jista' jitwera fuq kompjuters laptop, tablets u smartphones. Ir-riċerka dwar l-esperjenza tal-utent iggwidat id-disinn mill-ġdid, inklużi stħarriġiet, intervisti u ttestjar tal-użabbiltà.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Macy’s Website Websajt tal-Kummerċ Elettroniku huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Macy’s Website Websajt tal-Kummerċ Elettroniku ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Macy’s Website Websajt tal-Kummerċ Elettroniku joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensjonijiet u Ippakkjar: We developed reponsive web design across different devices.
Tikketti: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknoloġija tal-Produzzjoni: We utilized modern responsive web technologies.
Sfida tad-Disinn: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Riċerka: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ispirazzjoni: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Tul tal-Proġett: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Fluss tal-Operazzjoni: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Membri tat-Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Krediti tal-Immaġni: Images courtesy of Macys.