Masstone Disinn Intern ta' Butik tal-Moda by SpActrum

Masstone Disinn Intern ta' Butik tal-Moda by SpActrum is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

BronżInterjur· 2021

Masstone Disinn Intern ta' Butik tal-Moda

by SpActrum

Client: SpActrum

Premju A' Design Award tal-Bronż Winner in Interjur Category

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Verified Award Winner

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Colors

The Design

About Masstone Disinn Intern ta' Butik tal-Moda

Masstone huwa disinn intern ta' butik tal-moda f'Taiyuan, iċ-Ċina. Il-butik ikopri 520 metru kwadru fuq żewġ sulari u huwa organizzat bħala ġnien intern. Nżul kbir u ħafif iwassal għad-daħla, u rampa tgħaqqad ma' pjattaforma ta' fuq. Tliet turġien qosra jżidu iktar mogħdijiet. Ir-rampi, il-pjattaformi u t-tarġien jappoġġjaw wirjiet tal-moda (runway shows), l-użu tal-kmamar tal-prova, il-bejgħ u l-mistrieħ. Il-materjali jinkludu pjanċi tal-aluminju anodizzat, GRG, terrazzo u struttura tal-azzar. Ħajt aħdar bi tisqija awtomatika jrattab il-ġeometrija. L-istruttura tal-konkrit tħalliet esposta.

The Recognition

About the Premju A' Design Award tal-Bronż

Masstone Disinn Intern ta' Butik tal-Moda huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Masstone Disinn Intern ta' Butik tal-Moda ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Masstone Disinn Intern ta' Butik tal-Moda jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan