Hch Disinn Intern ta' Boutique tal-Moda by SpActrum

Hch Disinn Intern ta' Boutique tal-Moda by SpActrum is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

FiddaInterjur· 2021

Hch Disinn Intern ta' Boutique tal-Moda

by SpActrum

Client: SpActrum

Premju A' Design Award tal-Fidda Winner in Interjur Category

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Verified Award Winner

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Colors

The Design

About Hch Disinn Intern ta' Boutique tal-Moda

HCH huwa boutique tal-moda li jinsab f'ċentru kummerċjali modern. Id-disinn jislet mis-sala kolonnari simetrika, li tfakkar fil-pjanta ta' bażilika klassika. L-intern għalhekk jinbidel minn karattru kummerċjali għal wieħed sagru. Il-forma hija bbażata wkoll fuq it-tempji tal-Greċja tal-qedem u l-prinċipji tal-assi viżiv tal-Akropoli. Tliet pontijiet roża huma rranġati biex jippuntaw lejn xulxin u jiggwidaw lill-viżitaturi mill-ispazju fond. Il-manikini jistgħu jiddaħħlu f'toqob fis-superfiċji tal-pontijiet biex jiffurmaw runway. Jintużaw il-konkrit imsaħħaħ bil-fibra tal-ħġieġ, it-terrazzo u l-azzar.

The Recognition

About the Premju A' Design Award tal-Fidda

Hch Disinn Intern ta' Boutique tal-Moda huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Hch Disinn Intern ta' Boutique tal-Moda ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Hch Disinn Intern ta' Boutique tal-Moda huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG