Korea Sport Coach Federation Identifikazzjoni Tal-Marka U Viżwali by Yena Choi and Jinha Seo

Korea Sport Coach Federation Identifikazzjoni Tal-Marka U Viżwali by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2020

Korea Sport Coach Federation Identifikazzjoni Tal-Marka U Viżwali

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Korea Sport Coach Federation Identifikazzjoni Tal-Marka U Viżwali

Il-KSCF hija diviżjoni sportiva Koreana li tiġbor esperti relatati ma 'l-isports inklużi atturi tat-tim nazzjonali attivi u preċedenti, kowċis, u sidien ta' tim sportiv. Il-logo tal-qalb huwa mfassal mill-assi XY, li jirrappreżenta l-ewforija u l-adrenalina tal-atleta, id-dedikazzjoni u l-affezzjoni tal-kowċ għat-timijiet tagħhom u l-imħabba ġenerali għall-isport. Il-logo tal-qalb jikkonsisti f’erba ’biċċiet tal-puzzle: widna, vleġġa, sieq, u qalb. Il-widna tissimbolizza s-smigħ, il-vleġġa tissimbolizza l-għan u d-direzzjoni, is-sieq tissimbolizza l-abbiltà, u l-qalb tissimbolizza l-passjoni.

The Recognition

About the Premju A' Design Award tal-Bronż

Korea Sport Coach Federation Identifikazzjoni Tal-Marka U Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Korea Sport Coach Federation Identifikazzjoni Tal-Marka U Viżwali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Korea Sport Coach Federation Identifikazzjoni Tal-Marka U Viżwali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team