Morph Funzjoni Primarja: Ibbrandjar tal-Ikel u x-Xorb minn Mars Design Consultants

Id-disinn Morph Funzjoni Primarja: Ibbrandjar tal-Ikel u x-Xorb minn Mars Design Consultants huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Morph Funzjoni Primarja: Ibbrandjar tal-Ikel u x-Xorb

minn Mars Design Consultants

Klijent: Mars Design Consultants

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

13,028

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #98855

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Morph Funzjoni Primarja: Ibbrandjar tal-Ikel u x-Xorb

Test tal-Ktieb: Morph huwa programm ta' bbrandjar għal bar u ristorant fuq il-bejt f'Hangzhou, iċ-Ċina. L-identità tislet mil-Liangzhu, storja antika Ċiniża ta' mħabba, u mill-ġwienaħ multikoloruri tal-friefet tal-lel morpho blu. Il-logo jgħaqqad il-forom tal-ġwienaħ tal-friefet tal-lel femminili u maskili f'simbolu wieħed. Sfond vjola skur jissuġġerixxi lejl mimli kwiekeb, filwaqt li l-ġwienaħ juru transizzjoni ta' kuluri tal-qawsalla. Mudell ta' friefet tal-lel li jixbah kaleidoskopju huwa l-element grafiku ewlieni. Il-mudell jiġi applikat fuq il-menu, il-kaxxa tas-siġġar, il-projezzjonijiet f'moviment u skultura ta' arti mal-ħajt.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Morph Funzjoni Primarja: Ibbrandjar tal-Ikel u x-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Morph Funzjoni Primarja: Ibbrandjar tal-Ikel u x-Xorb ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Morph Funzjoni Primarja: Ibbrandjar tal-Ikel u x-Xorb jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Dimensjonijiet u Ippakkjar: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Tikketti: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Teknoloġija tal-Produzzjoni: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Sfida tad-Disinn: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Riċerka: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Ispirazzjoni: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Tul tal-Proġett: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Fluss tal-Operazzjoni: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Privattivi: MARS
Membri tat-Tim: Angela Lu Zhang
Nico Xu YiFei
Krediti tal-Immaġni: MARS