Project Yellow Il-Promozzjoni Tad-Ditta by Yu Chen

Project Yellow Il-Promozzjoni Tad-Ditta by Yu Chen is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2020

Project Yellow Il-Promozzjoni Tad-Ditta

by Yu Chen

Client: Hubei University of Technology

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Il-Promozzjoni Tad-Ditta

Proġett Isfar huwa Proġett ta 'arti komprensiva li jibni l-kunċett viżwali ta' Kollox huwa Isfar. Skond il-viżjoni ewlenija, wirjiet kbar fil-beraħ se jsiru f'diversi bliet, u serje ta 'derivattivi kulturali u kreattivi fl-istess ħin se jiġu prodotti. Bħala IP viżwali, Project Yellow għandu immaġni viżwali konvinċenti u skema ta 'kulur enerġetiku biex jiffurmaw viżjoni ewlenija unifikata, li tagħmel in-nies ma jinsewx. Adattat għall-promozzjoni fuq skala kbira u offlajn fuq skala kbira, u għall-produzzjoni ta 'derivattivi viżwali, huwa proġett ta' disinn uniku.

The Recognition

About the Premju A' Design Award tal-Fidda

Project Yellow Il-Promozzjoni Tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Project Yellow Il-Promozzjoni Tad-Ditta ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Project Yellow Il-Promozzjoni Tad-Ditta huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen