HanKkeut Identità tal-Marka by Jaehun Kim

HanKkeut Identità tal-Marka by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2020

HanKkeut Identità tal-Marka

by Jaehun Kim

Client: Visang

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Colors

The Design

About HanKkeut Identità tal-Marka

HanKkeut hija identità ta' marka għal sensiela ta' kotba tat-test tal-iskola primarja żviluppati permezz ta' kollaborazzjoni bejn l-istudenti u l-għalliema. L-għan tal-marka huwa konnessjoni komprensiva fit-tagħlim. Il-grafika tal-qoxra tuża linja konnessa li toħroġ mill-immaġni tal-identità tal-marka biex tesprimi sens ta' axxensjoni. L-istess linja tiġi applikata fuq il-kotba kollha HanKkeut biex tinħoloq karatteristika viżiva konsistenti. Fuq il-qxur jintużaw kuluri vivaċi, texturi embussjati u stikers olografiċi. Il-livelli differenti ta' età jingħarfu permezz ta' kuluri differenti tal-qoxra.

The Recognition

About the Premju A' Design Award tal-Fidda

HanKkeut Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li HanKkeut Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. HanKkeut Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Dimensions & Packaging: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tags: Learning Method, Brand Identity, all in one, connect, ascension
Production Technology: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Design Challenge: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Research: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspiration: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Project Duration: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Operation Flow: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Team Members: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Image Credits: Visang Creative Design Lab, 2019