Bomapp Disinn tal-Identità tal-Marka minn Taiyoon Lee

Id-disinn Bomapp Disinn tal-Identità tal-Marka minn Taiyoon Lee huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Bomapp Disinn tal-Identità tal-Marka

minn Taiyoon Lee

Klijent: Bomapp

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

19,558

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #99409

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Bomapp Disinn tal-Identità tal-Marka

Bomapp huwa disinn tal-identità tal-marka maħluq għal kumpanija tat-teknoloġija tal-assigurazzjoni. L-isem Bomapp jgħaqqad boheom, il-kelma Koreana għall-assigurazzjoni, mal-kelma map. Is-simbolu, il-grafika motiva u d-disinn ġenerali jwasslu l-idea ta' tgħannieqa, li ssaħħaħ l-identità tal-marka. Il-logotip jinkludi l-ittra B, imfassla biex tirrifletti l-proporzjon tad-deheb. Il-ġeometrija preċiża tintuża biex tesprimi l-fiduċja u l-professjonalità, il-valuri ewlenin tal-industrija tal-assigurazzjoni. Il-logo jidher f'kulur wieħed, blu jew abjad, skont l-isfond.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Bomapp Disinn tal-Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Bomapp Disinn tal-Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Bomapp Disinn tal-Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensjonijiet u Ippakkjar: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tikketti: Bomapp , insurance, finance, branding
Teknoloġija tal-Produzzjoni: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Sfida tad-Disinn: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Riċerka: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Ispirazzjoni: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Tul tal-Proġett: 10.01.2019 - 09.04.2020 / Seoul, Korea
Fluss tal-Operazzjoni: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Membri tat-Tim: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim