Zacapa Reserva Limitada 2019 Disinn tal-Ippakkjar tar-Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tad-Deheb in Disinn ta' Edizzjoni Limitata u Personalizzat Competition Category.
DehebEdizzjoni Limitata· 2020
Zacapa Reserva Limitada 2019 Disinn tal-Ippakkjar tar-Rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Premju A' Design Award tad-Deheb Winner in Edizzjoni Limitata Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Disinn tal-Ippakkjar tar-Rum
Zacapa Reserva Limitada 2019 huwa disinn ta' ppakkjar ta' edizzjoni limitata għal rum invekkjat. It-tikketta kannella b'ittri tal-fojl tad-deheb tikkumplimenta t-tonalitajiet ambra u dehbin tal-likwidu. Il-faxxa distintiva tal-petate, faxxa tat-tiben minsuġa magħmula f'kuluri speċjali għal din l-edizzjoni minn nisa artiġjani lokali Gwatemalani, iddur mal-flixkun. Id-disinn tal-kontenitur iħallat saffi ta' kuluri u tessuti ispirati mill-pajsaġġ Gwatemalan. Fuq il-kontenitur, il-faxxa tal-petate u l-faxxa distintiva bin-noti tat-togħma huma ppreżentati f'tonalitajiet tad-deheb.
The Recognition
About the Premju A' Design Award tad-Deheb
Zacapa Reserva Limitada 2019 Disinn tal-Ippakkjar tar-Rum huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Zacapa Reserva Limitada 2019 Disinn tal-Ippakkjar tar-Rum ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Zacapa Reserva Limitada 2019 Disinn tal-Ippakkjar tar-Rum joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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