The Mix Land Ħanut tal-Streetwear by Yuan Lijun

The Mix Land Ħanut tal-Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

BronżInterjur· 2020

The Mix Land Ħanut tal-Streetwear

by Yuan Lijun

Client: Xianxiang Design

Premju A' Design Award tal-Bronż Winner in Interjur Category

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Verified Award Winner

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Colors

The Design

About The Mix Land Ħanut tal-Streetwear

Il-Mix Land huwa ħanut tal-streetwear f'Hangzhou, iċ-Ċina. Il-kunċett tad-disinn jibda mill-immaġni ta' laboratorju u japplika l-kultura tat-triq għall-wiri intern. Tliet installazzjonijiet artistiċi dinamiċi, imsejħa l-estrazzjoni tal-enerġija, il-kondensazzjoni u l-mejda tad-dekompożizzjoni, jgħaqqdu l-ħoss, il-viżjoni u l-mess biex joħolqu esperjenza interattiva. Kulur blu neon b'saturazzjoni għolja, twieqi u bibien kulurin, u skrins diġitali jiffurmaw l-aċċenti viżwali ewlenin. L-installazzjonijiet tal-wiri jistgħu jiġu riarranġati fi ħdan l-ispazju miftuħ, sabiex il-ħanut jadatta kemm għall-ħtiġijiet kummerċjali kif ukoll dawk esperjenzjali.

The Recognition

About the Premju A' Design Award tal-Bronż

The Mix Land Ħanut tal-Streetwear huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li The Mix Land Ħanut tal-Streetwear ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. The Mix Land Ħanut tal-Streetwear jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019