Plasma Sf Typeface Design

Press Kit

Unique Properties

Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.

Dimensions & Packaging

256 pages full colour, hard-backed book

Tags

Font design, Branding, Identity, Type design

Design Challenge

The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font

Research

Research photography and onsite sketching

Inspiration

The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs

Project Duration

July- September 2021

Patents

Paul Henry Robb

Image Credits

Paul Henry Robb