Yic Barbecue Market Neztiliztli Tlaixnextiliztli by Youjia Gu

Yic Barbecue Market Neztiliztli Tlaixnextiliztli by Youjia Gu is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2020

Yic Barbecue Market Neztiliztli Tlaixnextiliztli

by Youjia Gu

Client: MET Creative Brand

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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The Design

About Yic Barbecue Market Neztiliztli Tlaixnextiliztli

Yic Barbecue Market ye se neztiliztli tlaixnextiliztli tlachijchiuhtli īpampa se tlacualoyan campa mochichinaltia nacatl. In neztiliztli motlalia īpan in tlacaquiztli in chichinaltiliztli, motenehua Zila, in quiyolitia in tenonotzalli tlaneltililli īhuān in huehcapan tlahcuiloliztli tlanahuatiliztli. Se tepiton yolcatl tlacuani, motocayotia Zila Beast, tequitl quichihua quen mascota, ihuan quipia se yolic ixtli īhuan se camactzin tlapouhqui. In yancuic ololtic neztiliztli, quen citlalimeh īhuān olololtin ichtli, quinextia cituallotl īhuān teotlanextli, quimopalehuia in nemachtiloni tlein motenehua "cituallo campa mochichinaltia nacatl". In colotic chichiltic īhuān matlaltic-xoxoctic tlapaltin quimacah in neztiliztli se ahuiltiliztli īhuān yancuic tlaquentiliztli. In neztiliztli motlalia ipan se calli tlein quipia 280 metros caxtolli īhuān ome tlamantli īpan.

The Recognition

About the Mahuizolli A' Design Award Bronse

Yic Barbecue Market Neztiliztli Tlaixnextiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Yic Barbecue Market Neztiliztli Tlaixnextiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Yic Barbecue Market Neztiliztli Tlaixnextiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Production Technology: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Design Challenge: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Research: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspiration: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patents: Copyrights belong to Youjia Gu, 2018
Team Members: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Image Credits: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.