Fido Dido House by 7UP Free Nechicoliztli Tlanextilli Neneltiliztli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Ilhuitl ihuan Mochihualiztli Tlachihchihualiztli Competition Category.
BronseIlhuitl· 2020
Fido Dido House by 7UP Free Nechicoliztli Tlanextilli Neneltiliztli
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Mahuizolli A' Design Award Bronse Winner in Ilhuitl Category
Verified Award Winner
Verify Award Status for #100578The Design
About Fido Dido House by 7UP Free Nechicoliztli Tlanextilli Neneltiliztli
Fido Dido House ye ome tonalli nechicoliztli tlanextilli tlachihualli itech Covent Garden, London. In nezcayotl quicuepa in tliltic huan iztac ome tlamachiotl cemanahuac in tlacayotl Fido Dido ipan yei tlamachiotl tlalhuacpan. Tlaixnamiquiliztin nemih ihuicpa nechicoltin tlaixmachtin, ihuan calpechtli tlaquentli tlen huelmomatih ihuan tlacualchihualcalli tentoc ica Fido Flakes. Occequi tlaixmachtin quipia: cetl calaquiloni, cochiyan tlacehuiliztli, tepaniztli tlen aca huelmopantlazaz, mahuiztic tlacaquiliztli, ihuan tetlanechicoliztli tlaneltililiztli. Nochi in tlalhuacpan tlen mochi tlaixmachtli quinnotza in tetlanechicoliztin ma mocehuican ihuan quiyolitia in tenahuatilli itech nemiliztli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Fido Dido House by 7UP Free Nechicoliztli Tlanextilli Neneltiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Fido Dido House by 7UP Free Nechicoliztli Tlanextilli Neneltiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Fido Dido House by 7UP Free Nechicoliztli Tlanextilli Neneltiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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