Game Fuel PRO-AM Consumer Experience Yoltok Tlanechikolistli Tlachiwalistli by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Yoltok Tlanechikolistli Tlachiwalistli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Ilhuitl ihuan Mochihualiztli Tlachihchihualiztli Competition Category.

CozticteocuitlatlIlhuitl· 2020

Game Fuel PRO-AM Consumer Experience Yoltok Tlanechikolistli Tlachiwalistli

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Ilhuitl Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Yoltok Tlanechikolistli Tlachiwalistli

Game Fuel PRO-AM se yoltok mawiltilistli tlanechikolistli okichijchiwilijkej se tlaonilistli tlanamakalis machiyotl wan okitemakakej ipan tepostlachialoni inpan akin itstokej inchan. Inin tlanechikolistli okinsentlali mawiltianij tlamachtianij iwan tlakamej tlen miak kinixmatij, ijkon kiteixpantiskej se yankuik mawiltilistli tlamantli ome-iwan-ome, wan noijki kiteixmachtiskej se yankuik tlaonilistli tepostekomatl. Kampa omochij, otlawilkej ika chichiltik iwan texotik tlawili, itlapalwan tlen weyi tlanamakalis, ijkon mochiwas se weyi tlachialistli iwan moxeloskej ome tlanechikoltin. Wejweyi tlajkuilolmachiyomej iwan chikawak tlapalmej okimakakej inon kampa mochij se yankuik ixnesilistli tlen mawiltilistli. Omochijchij ijkon ma kuali moitta ipan tepostlachialoni ijkuak motemakaya.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Game Fuel PRO-AM Consumer Experience Yoltok Tlanechikolistli Tlachiwalistli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Game Fuel PRO-AM Consumer Experience Yoltok Tlanechikolistli Tlachiwalistli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Game Fuel PRO-AM Consumer Experience Yoltok Tlanechikolistli Tlachiwalistli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release