Problue Annual Posters Amatl tlahcuilolli by JBBC Branding Consultancy

Problue Annual Posters Amatl tlahcuilolli by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaixcopinaliztli ihuan Tlaixcopinalpatlaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaixcopinaliztli· 2020

Problue Annual Posters Amatl tlahcuilolli

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaixcopinaliztli Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Amatl tlahcuilolli

Problue Annual Posters ce tlamantli amatl tlahcuilolli tlachihchihualli ipampa ce tlamachtiliztli tlen ipan atl nemi. Cehcen amatl tlahcuilolli quinextia ce tlacatl tlaquentihtoc ica altepetl tlaquemitl huan noihqui ica atlan nemiliztli tlaquemitl, ic huel motta canin motzalantia tonaltin nemiliztli huan atlan nemiliztli. Nextic-xoxoctic motequihuia ipan tlacatl ica cualnezcayotl, huan chichiltic motequihuia ipan cihuatl. Camohuahqueh cxopilmeh quihtoznequih altepetl nemiliztli molhuiliztli. Tlacecehcoltin motlalia ica tlanahuatiltzin, quen totochtli huan mocehuia, tonaltin tlaquemitl huan atlan tlaquemitl, xipetztic huan tenetic. Cehcen amatl tlahcuilolli quipiya 420 ica 594 milimetroh.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Problue Annual Posters Amatl tlahcuilolli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Problue Annual Posters Amatl tlahcuilolli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Problue Annual Posters Amatl tlahcuilolli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd