Fil Primary Function: Itlanezcayo Tlanamaquiliztli by Young Huale is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlacuilolli· 2020
Fil Primary Function: Itlanezcayo Tlanamaquiliztli
by Young Huale
Client: By-Enjoy
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #102155The Design
About Fil Primary Function: Itlanezcayo Tlanamaquiliztli
Book Text: FIL ca se tlanezcayotl tlamachtiliztli tlen omochiuh ipampa se calnamacoyan campa monamaca tlachihchihualli tlanechicoltin ihuan occequin tlaixnextiltin. In tocaitl FIL quihtoznequi tlilquixtiliztli ipan francés tlahtolli. Se tlilquixtiliztli tlen amo tzonquiza panohua itzalan in yeyin tlahcuiloltin, ihuan yehua ica in tlanemililiztli tlen quicualitta in tlanezcayotl mochihua melahuac ihuan huelittalo. In tlilquixtiliztli hueli moueyaquilia nozo motzicoquixtia, tlen quicahua in tlanezcayotl mahuiztlalilo ica occequin ohuiuhcayotl ihuan occequin tlaliliztin ma mopie se cetiliztli tlaixiptlayotl. In tlanezcayotl motlalia ipan calnamacoyan tlanezcayotl, tequitlahcuiloltin, tlaquimiloliztli, amatlahcuiloliztli, tocaamatl, matlanamacaloni ihuan amatlaixnextiltin.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Fil Primary Function: Itlanezcayo Tlanamaquiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Fil Primary Function: Itlanezcayo Tlanamaquiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Fil Primary Function: Itlanezcayo Tlanamaquiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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