Sense of Forest Huey Ahuiyacnamacayan by Dmitry Pozarenko

Sense of Forest Huey Ahuiyacnamacayan by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

IztacteocuitlatlCallitic· 2020

Sense of Forest Huey Ahuiyacnamacayan

by Dmitry Pozarenko

Client: Gold Apple

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category

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Colors

The Design

About Sense of Forest Huey Ahuiyacnamacayan

In tlanextli ceceyocan cuauhtla ixiptlayotl omochiuh yollocopaliztli inin tlachihualoni. In miecpa yancuic cuahuitl ihuan texcalli ixiptlayotl quimanah tlachiyani ipan atoyatl chichiualizmachiyotl ihuan tlachializtli tlalticpacayotl. In tequipanoayan nepanoliztli mopapatlacah ipampa chichiltic ihuan xoxoctic tepoztecozauhqui tlantli. In namacayan ca temoayan ihuan nenonotzayan macuiltzontli macehualtin cemilhuitl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Sense of Forest Huey Ahuiyacnamacayan ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Sense of Forest Huey Ahuiyacnamacayan ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Sense of Forest Huey Ahuiyacnamacayan quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.