Pizzamax Yaotlahtolli Ixnezca by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2020
Pizzamax Yaotlahtolli Ixnezca
Client: Salvita Design
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #102715The Design
About Pizzamax Yaotlahtolli Ixnezca
Pizzamax yaotlahtolli ixnezca ītech se tepitōn pizza tlacualoyan tlatecpāntli in Lituania. In yancuic ixnezca omonelohuaya miac ozticayotl nezcayotl īhuan quintēmacaya axcualli mahcēhualtin tlamachiliztli īhuan yaotlahtolli. In yancuic tlachihchīhualli quimopiya se yolic tlamachiotl in ica chichiltic, tliltic īhuan iztac tlapalli, tlapalli motēnēhua ītech huēyi Italiatlācah pizza. In tlahtōlli "pizza" īhuan "max" motēca ipan occequi ītzīntlan in tlanamacayōtēlōlōlōli īhuan pizza xiquipilhuahcān. In tlahcuilōlmachiyōtl M īhuan X quipiya coyāhuac tlantli in quinēxtia in pantlacualchichīhuanih quihuīcah pizza ica melāhuac māitl. In ixnezca motlālia ipan tlanamacayōtēlōlōlōli, āmatlahcuilōlli īxcuāc, pizza xiquipilhuahcān īhuan tlaquēmitl.
The Recognition
About the Mahuizolli A' Design Award Bronse
Pizzamax Yaotlahtolli Ixnezca ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Pizzamax Yaotlahtolli Ixnezca ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Pizzamax Yaotlahtolli Ixnezca quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
