Grundig Serenity Techiuhqui by Mert Ali Bukulmez

Grundig Serenity Techiuhqui by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Caltequitilli Tlachihchihualiztli Competition Category.

IztacteocuitlatlCaltequitilli· 2020

Grundig Serenity Techiuhqui

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Caltequitilli Category

60,813

Verified Award Winner

Verify Award Status for #102932

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Techiuhqui

Yocoxcayotl ce yancuic techiuhqui tlen mocentilia ipan pahpaquiliz ica tequipanoloni. In tequitl hueyi mocentilia ipan cualnezqui tlamantli huan tlen oquitequipanoh mochiuhqui, pampa in hueyi tlanequiliztli quitohua monequi ma oc ce ahmo zan iuhqui in ye oncateh. In itemalacayo techiuhqui tepitontzin nomahuac in inacayo, inon quicahua ma in tlamanitl ma quittaz ipan tlalli huan quinamictia ce nochi cel itlanexilizco. Achitzin coltic nacayo ica tecpaniloni palehuia in cel tlanexilizco in tlamanitl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Grundig Serenity Techiuhqui ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Grundig Serenity Techiuhqui ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Grundig Serenity Techiuhqui quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019