Dengo 80g Chocolatl tlapechtli by Brazil & Murgel Design Studio

Dengo 80g Chocolatl tlapechtli by Brazil & Murgel Design Studio is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Tlacualli, Atlitl ihuan Tlacualchihualiztli Toltecayotl Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlacualchihualiztli· 2020

Dengo 80g Chocolatl tlapechtli

by Brazil & Murgel Design Studio

Client: Dengo Chocolates

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlacualchihualiztli Category

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Verified Award Winner

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Colors

The Design

About Dengo 80g Chocolatl tlapechtli

Dengo 80g ce chocolatl tlapechtli tlen omochihchiuh ipampa Dengo Chocolates. Inin tlachihchiuhtli inezca quinnextia in tlamantli itech Atlantic Cuauhtlan ompa Bahia, Brasil, campa mopixca in cacahuatl, quen huahuazqui xihuitl, xiuhyotl ihuan xinachtli. In tlacoltic ixpan quicentlalia ome-tlamachiyotl ihuan yei-tlamachiyotl tlaxotlaltin, ic in petlanqui itlamiliz quitzcuepa in tlanextli ipan nochi in tlapechtli. In tlapechtli mochihua ipan policarbonato tlacopinaloni tlen omochihchiuhque ica CNC tepoztlatequiliztli aluminio machiyomeh, tlen quipiah in pitzahuac tlaxotlaltin ihuan tlacoltic. In tlamantli itilahuaca, tlen amo zan ce, quitemaca ce chicahuac tlapaniliztli caquiztli ihcuac motlapana in tlapechtli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Dengo 80g Chocolatl tlapechtli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Dengo 80g Chocolatl tlapechtli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dengo 80g Chocolatl tlapechtli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensions & Packaging: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Tags: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Production Technology: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Design Challenge: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Research: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiration: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Project Duration: The project took place in Sao Paulo, between May and October 2018.
Operation Flow: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patents: n/a
Team Members: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Image Credits: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato