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Woonwaard Inezca Tequitiliztli Ixiptla by Ruud Winder - Rebrandt

Woonwaard Inezca Tequitiliztli Ixiptla by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Cozticteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.


CozticteocuitlatlTlacuilolli· 2021

Woonwaard Inezca Tequitiliztli Ixiptla

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

Verify Award Status for #103738

Colors

The Design

About Woonwaard Inezca Tequitiliztli Ixiptla

Woonwaard ce inezca tequitiliztli ixiptla tlen omochihchiuh ipampa ce huei calnechicoliztli tlen quintlanehuia caltin ompa Países Bajos, ce tlen huel huehueyi. Inin ixiptla yancuic ihuan noihqui melahuac, ihuan quinextia yolceuhcayotl ihuan tlamatcayotl. Inin tlachihchiuhtli quixnextia in nepapan tlacah tlen mocaltlanehuiah ihuan in cualli tlamantli tlen quipia in caltlanehuiliztli. Cecen tlatequitiliztli quiselia ce nepapan yahualtin tlen zan yehhuatl iaxca, tlen mocuih itech ce achtopa tlachihchiuhtli tlen quipia oc achi miec tlen 250 yahualtin ica nepapan tlanechicoliztli ihuan tlapalli. In tlamantli tlen moicuiloa quitequitiltia amatl tlen quipia FSC amatlacuilolli ica chicuace Pantone tlapalli ihuan tliltic. In tlatequitiliztli digital quitzinquixtia in amatl itequitiliztli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Woonwaard Inezca Tequitiliztli Ixiptla ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Woonwaard Inezca Tequitiliztli Ixiptla quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Woonwaard Inezca Tequitiliztli Ixiptla quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging
Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags
rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology
It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge
The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research
The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration
Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration
3-4 Months region Amsterdam, The Netherlands
Operation Flow
DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members
Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits
All rights REBRANDT®

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