Beauty United Space Tlaqualnextiliztli Calihtic Tlayecchihualiztli by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
CozticteocuitlatlCallitic· 2020
Beauty United Space Tlaqualnextiliztli Calihtic Tlayecchihualiztli
Client: DDDD Creative Company
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Callitic Category
Verified Award Winner
Verify Award Status for #104564The Design
About Beauty United Space Tlaqualnextiliztli Calihtic Tlayecchihualiztli
Beauty United Space ce tzoncalli ihuan qualnexcalli tlen mocahua ipan Wuhan, China. In calihtic quipia canah 220 metros cuadrados ihuan quicentilia tzontequiliztli, tzonchichihualiztli ihuan ixchichihualiztli tequitl ipan ce zan canin. In huehyi tlapaltin tlen in tlanextilizmachiyotl quixexeloa in cancahuan ihuan quichihua chicahuac tlapalnepaniuhcayotl. Tlamantli tlen ce autobús, tlen zan tlanemililpan monextia, motequitiltia queh centetl tlanemililiztli nohuiyan ipan in cali. In tlachihualoni quipia terrazzo tlapechtin tlen achto omochiuhqueh, cemento xamitl, tezcatl ihuan tlapetlauhtli acero inoxidable ihuan icpaltin tlen plástico omochiuhqueh. Cancahuan campa huelitih tlacah motequitiltia ihuan campa monextia tlanamactli quinpalehuia in tlacah ma quimatican in tlanextilizmachiyotl.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Beauty United Space Tlaqualnextiliztli Calihtic Tlayecchihualiztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Beauty United Space Tlaqualnextiliztli Calihtic Tlayecchihualiztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Beauty United Space Tlaqualnextiliztli Calihtic Tlayecchihualiztli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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