Anta Tlacalaquiloyan Techichihualiztli by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
BronseCallitic· 2021
Anta Tlacalaquiloyan Techichihualiztli
Client: Oatson Interior Design
Mahuizolli A' Design Award Bronse Winner in Callitic Category
Verified Award Winner
Verify Award Status for #106420The Design
About Anta Tlacalaquiloyan Techichihualiztli
Anta yehyantli itech tlacalaquiloyan techichihualiztli itech se tlanamacaloyan tlaquemitl tlein mahmacehualo neahuiltiliztli, ompa Shanghai, China altepetl. Cecen tlapechtli, ic ontetl hasta ic macuiltetl, monequi se tlaneltoquiliztli itech cecen cetiliztli. Se tlacotontli itech tlalli ipan icxitlan quipia chicueyi metros ihuejcatlan ilhuicatl, ihuan se hueyi LED tlanextilli tlein huelmoita hualehuatl. Yamanic tliltic-cuztic melahuac tlamachiliztli, iztac neahuiltiliztli tlacatzitzintin, ihuan se chichiltic cetiliztli machiotl quichichihua tlacalaquiliztli inahuac. Se chichiltic sehuiloyan ihuan se xoxoctic tlalli quicuepa in tlapaltin ome cetiliztin. Tlatzonquixtiloni tlamahmachiotl quipia aluminio caxitl tlapaloli, encino tlacecehualli, marmol ihuan tetl chicahuac (granito).
The Recognition
About the Mahuizolli A' Design Award Bronse
Anta Tlacalaquiloyan Techichihualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Anta Tlacalaquiloyan Techichihualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Anta Tlacalaquiloyan Techichihualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
- Dimensions & Packaging
- In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
- Tags
- interior design, workplace, brand, modern, international
- Production Technology
- For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
- Design Challenge
- The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
- Research
- In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
- Inspiration
- The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
- Project Duration
- The project started in May 2017 and finished in April 2019 in Shanghai, China.
- Operation Flow
- In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
- Team Members
- Chief designer: Yan Deng
Chief designer: Jia Rong
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