Twilight Tlacalaquiloyan calihtic tlayoyecoyantli ic monequi tlanamacoyan by Dot Dot Studio and Process Ltd.

Twilight Tlacalaquiloyan calihtic tlayoyecoyantli ic monequi tlanamacoyan by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

BronseCallitic· 2021

Twilight Tlacalaquiloyan calihtic tlayoyecoyantli ic monequi tlanamacoyan

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

Mahuizolli A' Design Award Bronse Winner in Callitic Category

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The Design

About Twilight Tlacalaquiloyan calihtic tlayoyecoyantli ic monequi tlanamacoyan

Nin tlachihualli quimopalehuia ica tlahtolmachiotl ipan tlalhuaztli inic quinmaquiliz on tlahpalhuaqueh itech pehua, itlazohtlaliz, ihuan icampa on tlein hualehua cada atl ic ihonecti, ic quichihua on tlahtlamachtli ihuan iyolpahtiliz nechiuhtli tlein huelic monequi ipan nin tlalhuaztli. Motlayoyecoh inic zan cehyoc cehcentetl netech nechicoliztli quinmocelilia icca, on tlanamacoyan quinmaca cehyotica, huel achi netech, netlacaquiliztli campa on tetlahpalolli huelizqueh quicuiz ica in macuilli inezcaliztli inic huel cualli quihmatiz on tlazohtli iyolloh on tlachihualli. Ahmo zan quichihua netech nechicoliztli intzalan tlacah, on ixquich nechicoliztli motlapalozque itech tlacah, tlalticpactli, ihuan on tlahtolnechicoliztli tlein monechicohtoc intzalan on occequi tlalhuaztli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Twilight Tlacalaquiloyan calihtic tlayoyecoyantli ic monequi tlanamacoyan ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Twilight Tlacalaquiloyan calihtic tlayoyecoyantli ic monequi tlanamacoyan ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Twilight Tlacalaquiloyan calihtic tlayoyecoyantli ic monequi tlanamacoyan quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU