Kumano Cherry Ixiptli by Daisuke Kawashima

Kumano Cherry Ixiptli by Daisuke Kawashima is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaixcopinaliztli ihuan Tlaixcopinalpatlaliztli Tlachihchihualiztli Competition Category.

TepoztliTlaixcopinaliztli· 2021

Kumano Cherry Ixiptli

by Daisuke Kawashima

Client: Kozagawa Town Tourism Association

Mahuizolli A' Design Award Tepoztli Winner in Tlaixcopinaliztli Category

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Colors

The Design

About Kumano Cherry Ixiptli

Ce yancuic xochicuahuitl "Kuma no Sakura" omottac ipan tepiton altepetl Kozagawa ipan Xapon, matlacpohualli xihuitl. Ce yancuic nepapan xochicuahuitl ipan tepiton altepetl ica amo miahqueh tequitl motemoa iuhqui yancuic pampa netlahpalozqueh ipan altepetl. Inin nemiliztli quinequia mochihuaz "Kuma no Sakura" ce netlachializtli ipan altepetl. Miahqueh tlacah quicuiah ixiptli inin cualli "Kumano Sakura" ihuan quitlaniliah miahqueh tlacah.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Kumano Cherry Ixiptli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Kumano Cherry Ixiptli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Kumano Cherry Ixiptli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.
Dimensions & Packaging: It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.
Tags: Photo, Cherryblossom, Flower, Kumano, japan,
Production Technology: This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night.
The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year.
Design Challenge: To discover the value of cherry blossoms in the area, which is traditionally protected.
Research: This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms.
To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet.
This is an activity for tourists to come to this place.
Inspiration: A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.
Project Duration: It started in March 2019 and is still continuing in Kozagawa Town in Japan.
Operation Flow: This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.
Image Credits: Image #1-5: Photographer Kawashimatekkojo, 2019.