Growing Tree Tlapachiuhcaquetzalli by Lei Yang, Shaohua Lei and Chengyong Li

Growing Tree Tlapachiuhcaquetzalli by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Caltlapechtli Tlachihchihualiztli Competition Category.

BronseCaltlapechtli· 2021

Growing Tree Tlapachiuhcaquetzalli

by Lei Yang, Shaohua Lei and Chengyong Li

Client: Ziel Home Furnishing Technology Co., Ltd

Mahuizolli A' Design Award Bronse Winner in Caltlapechtli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Growing Tree Tlapachiuhcaquetzalli

Ilhuil Tlacatl: Nemi Cuahuitl in tlapachiuhcaquetzalli motlalili ipampa pilconetzitzintin. In iquetzalliz Nemi Cuahuitl huel mopatla ica malinqui yolloco, ic in tlapachiuhcaquetzalli mocahua patiyoh in ihcuac pilconetzitzintin huehueyaqueh mochihuah. In tlalnamiquiliztli motoca quen achi cuauhtontli mocuepa hueyi cuahuitl. Tepitzintin tlachihualiztli mochihua in coyoctin, huan yeh yehhuatl yolloco quicahua machiliztli inon ihcuayotl huan ihuehcayotl. Se yahualli tlatzintlan quitemaca chicahualiztli huan icaliztli. Cualtzitzin tlapalli quinnotza pilconetzitzintin ma quinpiloacan tlaquemitl, cuacuachtli, huan amoxpetlacalli ihtic tequitl acah ma quinpalehui. Achitzin tlachihualtin monequih, huan in tequitiliztli itech in tlapachiuhcaquetzalli mopatlania huehcauh.

The Recognition

About the Mahuizolli A' Design Award Bronse

Growing Tree Tlapachiuhcaquetzalli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Growing Tree Tlapachiuhcaquetzalli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Growing Tree Tlapachiuhcaquetzalli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
Dimensions & Packaging: Width 330mm, Depth 330mm, Height 1500mm
Tags: Growing, Rack, Children, Sustainable, Spin
Production Technology: Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
Design Challenge: Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
Research: Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
Inspiration: Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.
Project Duration: The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
Operation Flow: With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
Patents: Patent No：202030188414.8
Patent No：202020690491.8
Team Members: Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen