SciFest Los Angeles Cē Tlamahtlanīlli Tlaneltokīlli īhuān Cē Tlanextilīlli by Ching-Fa Lung

SciFest Los Angeles Cē Tlamahtlanīlli Tlaneltokīlli īhuān Cē Tlanextilīlli by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2021

SciFest Los Angeles Cē Tlamahtlanīlli Tlaneltokīlli īhuān Cē Tlanextilīlli

by Ching-Fa Lung

Client: Art Center College of Design

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Colors

The Design

About SciFest Los Angeles Cē Tlamahtlanīlli Tlaneltokīlli īhuān Cē Tlanextilīlli

SciFest Los Angeles cē tlamahtlanīlli tlaneltokīlli īhuān tlanextilīlli in tlachīhualli īpampa cē neltokīlli chicueyilhuitl in ilhuitl, in motemaca īpampa siensia-fikxīon tlaixcopīnalli. In nechīuhcāyōtl quipiya nēnenqui tlaixcopīnalli tlein hueliti 1970 īhuān 2017, tlein quipiya achitōn nechīuhcāyōtl tlein tlachīhualiztli, animasyōn īhuān tlein ayamo momachtia. Cē tlahcuilōlmachiyōtl tlein nāhui tlamantli, tlein motēmoa itech nēnenqui tlein nāhui tlamantli, mochīhua tlanahuatīlli nezcayōtl īpan nochi tlein monequi. In amatl tlaixcopīnalli motequitl īhuān āyi weli mocaquītiā, ic in tlachixqueh weliti quimatiztiazqueh in tlein tzintlān. In amatl āyi weli īhuān in kalpōhualli tlaixnamiquiliztli motequitl cē nehnēmini nāhui tlamantli nezcayōtl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

SciFest Los Angeles Cē Tlamahtlanīlli Tlaneltokīlli īhuān Cē Tlanextilīlli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in SciFest Los Angeles Cē Tlamahtlanīlli Tlaneltokīlli īhuān Cē Tlanextilīlli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. SciFest Los Angeles Cē Tlamahtlanīlli Tlaneltokīlli īhuān Cē Tlanextilīlli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.