Branding Accademia of Perugia Machiyotl Centlamantli ihuan Tequipanoliztli by Paul Robb

Branding Accademia of Perugia Machiyotl Centlamantli ihuan Tequipanoliztli by Paul Robb is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2021

Branding Accademia of Perugia Machiyotl Centlamantli ihuan Tequipanoliztli

by Paul Robb

Client: Accademia Di Belle Art Perugia

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Machiyotl Centlamantli ihuan Tequipanoliztli

In Accademia Perugia oquinec ce yancuic ixneciliztli inic quinextiz in calmecac inelequilistli ic ohuic yaz icampa yancuiliztli. S&P oquitequipanoh ihuan ABA intequitqui ihuan momachtiani inic quicencahuazqueh nepapan tlamantli ihuan ixiptlayotl in calmecac. In tlahcuilohqueh inohuihcaticayo catca quichihuazqueh ce centlamantilolli nemoani machiyotl ixiptlayotl ihuan itlamantiliz in quimacaz nezcayotl icnoyotl in cecenyaca nemachtiliztli. Oquichiuhqueh ce chicahuac, tlacencahualli ihuan cualli nezcayotl centlamantli in tequiti ipan mochi nepapan toltecayotl, mocahualtia in zan yuhqui tlahtoliztli ihuan achto nemoliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Branding Accademia of Perugia Machiyotl Centlamantli ihuan Tequipanoliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Branding Accademia of Perugia Machiyotl Centlamantli ihuan Tequipanoliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Branding Accademia of Perugia Machiyotl Centlamantli ihuan Tequipanoliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb