Eco Expo Korea Amatlacuilolli by Juwon Kim and Nakyeong Shin

Eco Expo Korea Amatlacuilolli by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2021

Eco Expo Korea Amatlacuilolli

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Colors

The Design

About Eco Expo Korea Amatlacuilolli

Eco Expo Korea in amatlacuilolli huan itech tlachializtli tlaneltililiztli ica xochicualli tlalli huaquiliztli. In amatlacuilolli mochihua ica A0 tamachihualiztli huan iuhqui 1189 ica 841 milímetros. Miac pixel tlazaliztin nezih huan poliuih ipan xochitl neixcuitilli, quintlacocoah noso quincuepah yancuic tlachializtli. Cecen tlazaliztli quiixtlapachoa in achtopa moetzticatca, ica quipatlaz itlanahuatil. In neciliztli motenehua 404 tlatlacolli huan quiteititia in tlamanixtli inon xochitl huan yancuic tlanemililiztli tlapepenalli ica maquiztli. In neixcuitilli quinequi quimomachtiltiz tlacah tlein miac xochitl tlamantli tlein poliuih.

The Recognition

About the Mahuizolli A' Design Award Bronse

Eco Expo Korea Amatlacuilolli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Eco Expo Korea Amatlacuilolli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Eco Expo Korea Amatlacuilolli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin