X-Hale Tequitl: Nechichihualiztli Ihuan Neyolmelahualiztli by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2021
X-Hale Tequitl: Nechichihualiztli Ihuan Neyolmelahualiztli
by Yiwen Tu
Client: The International Society for Performing and Visual Arts
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #109267The Design
About X-Hale Tequitl: Nechichihualiztli Ihuan Neyolmelahualiztli
Amoxtlahtolli: X-Hale ce nechichihualiztli tlen omochiuh inpampa ce tlanextilizpan yaoyotl in yolcayotl. In nechichihualiztli quipia ce machiotlahtolli, amatlacuilolli huehuey, ce huehuey machiotl, ce achtopayotl ihuan ixiptlayotl tlen momana inpampa yancuic panoliztli. In hueyi neittaliztli ye ce 2.5D tlahcuiloliztli nechichiuhtli. In tlapaltin tlen moneltoca huan mopatla ic quinextia in yamaniliztli, in ololiztli ihuan in ichtaquiliztli. Miec tlamantli, quen tetlaquiliztli tlacecehualli ihuan ce tlahtolamatl, monelotia ica ce yolcayotl ihiotiliztli neolinaliztli tlen yamanqui. In tlahtlamanti mochichihua inpampa ce huehcapan amatl ihuan tlanechicoyan tlen momana ica miec tlamantli neixcuitilli. In nechichihualiztli quipalehuia in tlahtoltin nepan tlaixcuepaltin ihuan tlacaquiliztin ipan in cocoliztli huehyi.
The Recognition
About the Mahuizolli A' Design Award Bronse
X-Hale Tequitl: Nechichihualiztli Ihuan Neyolmelahualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in X-Hale Tequitl: Nechichihualiztli Ihuan Neyolmelahualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. X-Hale Tequitl: Nechichihualiztli Ihuan Neyolmelahualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
- Dimensions & Packaging
- posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device - Tags
- X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
- Production Technology
- 2.5D typography, Iridescent, photoshop, c4d
- Design Challenge
- COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
- Research
- The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
- Inspiration
- The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
- Project Duration
- This is an ongoing project starting in July 2020 in New York and Beijing
- Operation Flow
- Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
- Team Members
- Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu - Image Credits
- Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu
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