Hmp Neztica Tlaixnextiliztli by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2021
Hmp Neztica Tlaixnextiliztli
Client: Made for you
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #109853The Design
About Hmp Neztica Tlaixnextiliztli
HMP ce neztica tlaixnextiliztli tlachihualli inpampa cequi tepapachoanime tlamatinime in tlaixmachiliztli tepoztlamatiliztli. In machiotl quinextia in chicahualiztli in tlanechicolli ihuan quichipahua in itlahtolnemiliz. In tlahcuilolmachiotl mochihua sanno queniuh in tlanechicolli quitlaliliah in itlalxelolhuan. In tlahcuiloltepitzin ihuan tepoztlamachiotl ipan tlacayoyoc quinextia in nohuian tepalehuiliztli in HMP quitemaca. Cecen tlamatiliz-tlacoyoc mochihua ica ce tlahcuilolmachiotl ihuan ce yectlapalli, tlapehpenqui ihuan in tequiuhqui inic quimelahuaz in nepapan tequitl. In neztica tlaixnextiliztli mocuepa inic in yolqui-tlahcuiloliztli ihuan in ihcuiloliztli, ica tepan in tlanamacaamatontli, tlahcuiloamatl tlaneltiliani ihuan tlapechtin.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Hmp Neztica Tlaixnextiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Hmp Neztica Tlaixnextiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Hmp Neztica Tlaixnextiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - Tags
- mechanical, graphic design, paris, industrial,
- Production Technology
- Logo
Business card
Letterhead paper
Folder - Design Challenge
- How to modernize and make more human an industrial universe.
- Research
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - Inspiration
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Project Duration
- The project started in January 2019 and finished in September 2019.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - Image Credits
- Photographer: Maxime Huriez
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