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COseries Tequitiliztli: Yolihqui Ixnextiliztli Ixmachiyotl by COdesign Ltd

COseries Tequitiliztli: Yolihqui Ixnextiliztli Ixmachiyotl by COdesign Ltd is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.


IztacteocuitlatlTlacuilolli· 2021

COseries Tequitiliztli: Yolihqui Ixnextiliztli Ixmachiyotl

by COdesign Ltd

Client: COdesign

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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The Design

About COseries Tequitiliztli: Yolihqui Ixnextiliztli Ixmachiyotl

COseries ca ce yolihqui ixnextiliztli tlaixnextiliztli tlen omochihchiuh inpampa in tlachihchiualiztli tequiticalli COdesign. COseries quinextia in itlamachiyo in tequiticalli ipan miec sehsentlamantli tlahtoltin, ihuan cehcen tlamantli quihuica ce nonqua tlapohualiztli. In tlahtolli quipiah tlacamecayotl tlatequipanoliztli, ilhuitl, tlatzonquixtiliztli, tlacah ihuan tlacayotl, ihuan yancuic tlamantli mochihchihua cehcen metztli. In tlachihualtin mochihua ica ixiptlayotl tlapatlaliztli, digital tlahcuiloliztli, yeixtin tlanechicoliztli, olinca tlaquixtiliztli ihuan mahtica amatl tlatequiliztli. Cehcen tlaquixtiliztli quipiya sanye in ome ihuan ce tlacoyahualiztli ihuan tlahueyacayotl tlaixnamiquiliztli in machiyotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

COseries Tequitiliztli: Yolihqui Ixnextiliztli Ixmachiyotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in COseries Tequitiliztli: Yolihqui Ixnextiliztli Ixmachiyotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. COseries Tequitiliztli: Yolihqui Ixnextiliztli Ixmachiyotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
COdesign managed to make its mark in the design industry through this self-branding initiative. Unlike the rest, this series did not just portray the dynamism of the brand’s logo but also the creativity and expertise of the company and its members. The purpose was simple - design for impact and present the logo in various ways to communicate diverse stories.
Dimensions & Packaging
Horizontal & square dimensions for optimal viewing experience dependent on selection of platform/venue. However, the aspect ratio of the mark that is 2:1 (Width:Height) is the same for every final output (physical, digital, static or motion) throughout the series.
Tags
logo, identity, dynamic branding, logo system, graphic design, 3d, motion graphics, self promotion, self expression, codesign
Production Technology
The team has taken a variety of approaches while executing each of the ideas in this series. While some concepts have been created using photo manipulation processes on Adobe Photoshop, others have been completely digitally illustrated using Adobe Illustrator; while some have been modeled and generated using 3D techniques and software like Cinema 4D and ZBrush, others have been hand-crafted with paper and scissors. The motion renders were generated using Adobe After Effects and Unreal Engine.
Design Challenge
The challenges include the continuous process of learning and embracing new technologies and techniques with each new idea, as well as the portrayal of the concepts in a manner that stays relevant and meaningful to the audience. Keeping the content confined to the CO shape is quite demanding too. Execution requires more solution-based thinking compared to the ideation phase, and that's when most of the challenges occur and are solved by the team.
Research
Every month, the creative team researches causes and occasions and decides on a number of concepts to showcase through this series. Brainstorming sessions are conducted every 3 to 4 weeks and the outcomes along with the evaluated data are collected and reimagined to develop content that is meaningful and informative. The series is created with all insights kept in mind at all times to provide the audience with a wholesome experience.
Inspiration
A diverse team of individuals, with passion for design and heart for people, dreamt of applying their thoughts, knowledge and experience into an original series of self-expression through the company logo. COseries was born to create impact on minds and lives. The inspiration came from Google’s famous doodles - alterations of the Google logo created to commemorate holidays, events, achievements, and historical figures.
Project Duration
The COseries project began in the year 2016 and continues to be a running project with new content planned and designed every month. The origin is Bangladesh but it caters to a global audience.
Operation Flow
With a cohesive blend of design, psychology and technology, each design in this series has been crafted to be realized as a thought-provoking piece of art on its own, thus depicting how we can use our skills and expertise to positively impact the world for an improved future. Every piece has a tale that inspires the audience to imagine a better planet and to work towards it together. At COdesign, we believe that everyone deserves a better tomorrow.
Team Members
Amit Richard
Sheikh Sanjid Ahmed
Tajrian Binte Zaman
Alfred Michael
Fahreen Islam
Murad Hossen
Mahbub Joy
Tonmoy Rahman
Bushra Zerin
Fatehul Joy
Ishmam Ahmed

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