New HQ New Rules Primary Function: Machiyotl Tlanahuatilli by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlacuilolli· 2021
New HQ New Rules Primary Function: Machiyotl Tlanahuatilli
Client: Magyar Telekom
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Primary Function: Machiyotl Tlanahuatilli
Book Text: New HQ New Rules ce machiyotl tlanahuatilli tlein omochiuh ipampa yancuic itecpanchan Magyar Telekom. In machiyotl kinextia ce tlanahuatilli itech in ken timonemiliskeh ipan tequichan. In tlachiuhtli chipahuac yece ahuiltic, ic in tlanahuatiltin motta tlatlacoltin ahmo tlanahuatiltin tlein tetequitiltiah. In tlaixcopinaltin kinextiah in mochipa mochiuhqui ipan tequichan ica huetzquiztli ihuan ce tlacayotl. In analogo tlamantli mopatla ihuan in hueyilistli ihuan yancuic yeliztli in calli. In tlanequiliztli ce ticchihuas ce iciuhca yolyeliztli ihuan ic ticyoleuhtli in tlaca ma quitocaca in tlanahuatiltin ica ce huetzquiztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
New HQ New Rules Primary Function: Machiyotl Tlanahuatilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in New HQ New Rules Primary Function: Machiyotl Tlanahuatilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. New HQ New Rules Primary Function: Machiyotl Tlanahuatilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
