Low Classic Tlaixnextiliztlaneltokilli by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2021
Low Classic Tlaixnextiliztlaneltokilli
by Yaman Hu
Client: Low Classic
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #113244The Design
About Low Classic Tlaixnextiliztlaneltokilli
Low Classic ce tlaixnextiliztlaneltokilli tlachihchiuhtli inic ce tlaixyeyecoliztlamachtiani ihuicpa tlaquemitl. In tlaneltokilli molnamiquilia itech amoxtin tlaquemitl in cempoalxihuitl 1980. Tlacuiloa ica tlapaltin amo chichiltic ihuan ce tlatecpanaliztli tlein quixitinia in mecayotl. In tlahcuilolli huei ihuan monamictia ica cualnezcatl coyahuac, ihuan yehuatl quichihua in ye huel tlaixnextiliz tlahtolli in tlaneltokilli. Motemachtia inon amoxtli ihuan yolli huan, quen amaixtin, tlaixnextiliztin ipan cencalpixcayotl, temactilli ihuan huebanners. In amaixtin tlein motlacuiloa mochihua ipan amatl tlein occeppa monelchihua, amo ica tlapalli tlein tlazoloa. In neltoquiliztli quinequi quimaca ce nezcayotl huehcauh ce yancuic amoxtli yolli tlachihchiuhtli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Low Classic Tlaixnextiliztlaneltokilli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Low Classic Tlaixnextiliztlaneltokilli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Low Classic Tlaixnextiliztlaneltokilli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Dimensions & Packaging
- 1920px*1280px
- Tags
- Identity, digital design, fashion, typography
- Production Technology
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Design Challenge
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Research
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Inspiration
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Project Duration
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Operation Flow
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Team Members
- Creative Director: Yaman Hu
Designer: Yaman Hu
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