Theodorus File Box Amoxpialoni by Kazuaki Kawahara

Theodorus File Box Amoxpialoni by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Toltecayotl ihuan Amatequitilli Tlamanalli Tlachihchihualiztli Competition Category.

TepoztliToltecayotl Tlamanalli· 2021

Theodorus File Box Amoxpialoni

by Kazuaki Kawahara

Client: Theodorus

Mahuizolli A' Design Award Tepoztli Winner in Toltecayotl Tlamanalli Category

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Colors

The Design

About Theodorus File Box Amoxpialoni

Theodorus Amoxpialoni in yolqui amoxpialoni motlallia inic quipiaz amaamoxtin ihuan amoxtli tlein cecen metztica quisa. In ixiuhyo cecen pialoni quichihua nepantla covolli ihcuac yeyi pialoni monechicoa, ihuan icalihtic no motlacuilhuia ixiptlayotl. Nahui neyecantli monepanoa ipan ome tlacamecayotl. In ilhuicac tlacamecayotl quipia in metztli ihuan in tlalticpactli, auh in xochicualli tlacamecayotl quipia in sandia ihuan in xocotl. In ilhuicac tlamachiotl quineltoca in itequiuh in tetlanahuatiani ipan tequitl tlein motocayotia "aerospace". Cecen pialoni mochihua ica cartón corrugado, ihuan ipan ome inacaz motlalia amatl tlacuiloli. In ixiptlayotl tlacuiloli moquixtia itech huelitl ixcopinalli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Theodorus File Box Amoxpialoni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Theodorus File Box Amoxpialoni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Theodorus File Box Amoxpialoni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.