Zhuliguan Hote Hotel Īmachiyōtl by Zhongxiang Zheng

Zhuliguan Hote Hotel Īmachiyōtl by Zhongxiang Zheng is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2021

Zhuliguan Hote Hotel Īmachiyōtl

by Zhongxiang Zheng

Client: Zhongxiang Zheng

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuliguan Hote Hotel Īmachiyōtl

Zhuliguan sē hotel yōlka tlein motēma ika ācatl tlamachtli. In machiyōtl nesi keme sē ācatl īwan cuīcuītzcameh, kichiwa mācehualtin kitemoskej sē yancuīc nenemi. In logo kitēma sē patlaniliztli ītech amo itla īpan cequi, tlein huālkisa ītech Tao tlamatiliztli China. Īyōlpatlaliztli kinamiki in tlamatiliztli: "Ītech Tao, Sē mochīhua; ītech Sē, Ōme; ītech Ōme, Yēi; ītech Yēi, cemānāhuatl mochīhualli". Kinohtza: "Tao ohtli kitoca yōliztli cāhuiltotl".

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Zhuliguan Hote Hotel Īmachiyōtl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Zhuliguan Hote Hotel Īmachiyōtl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Zhuliguan Hote Hotel Īmachiyōtl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensions & Packaging: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Tags: Brand , Research , Hotel , Logo , Culture
Production Technology: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Design Challenge: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Research: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiration: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Project Duration: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Operation Flow: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patents: Trademark (2019) Zhongxiang Zheng
Image Credits: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.