Iztacteocuitlatl Tepoztlacuilolli · 2021
S6 Foundry Tlamachiyotl Yecnemiliztli ihuan Yaoyotl
by Paul Robb and Moira Bartoloni
- Mahuizolli A' Design Award Iztacteocuitlatl 2021 in Tepoztlacuilolli
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Tlamachiyotl Yecnemiliztli ihuan Yaoyotl
In S6 Foundry itlamachiyotl ihuan in iamoxtli machiyotlahcuilolizpan oquichihualoque inic quichihuazqueh ce pahpaquiliz ipan yancuic tlahcuiloliztli, quimocahuiltizqueh in tlamachiyotl itlachializtlahtolli. Ce cualtlanextli ihuan pahpactic tlapalehuiliztli totoctic tlapalli ihuan ce yectli camanaloni chihualiztli quipiya in iyolloh, quimilnamictia in tlamachiyotlahcuiloliztli tlen 1900 xiuhtzitzintin netlahuelilizpan. In tlachihualiz oquichihualoh iuhquin nepapanixiptlayotl ihuan tlamantli inic mochihuaz cualli tlachializcenyoliliztli tlen in tlamachiyotl ineltocayotl ihuan ce yancuic ohtli machiyotlahcuiloliztli tlen patlanaliztli.
About the Mahuizolli A' Design Award Iztacteocuitlatl
S6 Foundry Tlamachiyotl Yecnemiliztli ihuan Yaoyotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in S6 Foundry Tlamachiyotl Yecnemiliztli ihuan Yaoyotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. S6 Foundry Tlamachiyotl Yecnemiliztli ihuan Yaoyotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
