Niuniu Western Food Tlacualchīhualoyān Calīhtic by Mingbin Yang

Niuniu Western Food Tlacualchīhualoyān Calīhtic by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

BronseCallitic· 2021

Niuniu Western Food Tlacualchīhualoyān Calīhtic

by Mingbin Yang

Client: Niuniu Western Food

Mahuizolli A' Design Award Bronse Winner in Callitic Category

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Verified Award Winner

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Colors

The Design

About Niuniu Western Food Tlacualchīhualoyān Calīhtic

Niuniu Tlacualli Ichtlān Tlacualchīhualoyān inin calīhtic tlanechicōlli, quipia nāhupōhualli īhuān mahtlāctli ōme metztli caxtōltetl (400) metztli tehtēcpantli. In tlanechicōlli quimotequitiltia in tlapālli nēxtli īpan cē calīhtic. Chīlpalēhuac, in huēyi tlapālli, monēxtia īhuān nēxtli tlālli īhuān xoxoctic ilhuicatl in ōhuallahtōlōc īpan tlālticpactli. In tlapālnēxtlālīlli quinēxtia tlācaitta īpan tlālticpactli īca tlapālli tlanechicōlli in amo ohui itta. Cē tepāntli ixnēxyōtl quimotequitiltia piltōntli mācuīlnēxtlālīlli ic quichīhua cē cēntlācaimacho īxcopīnalli. In tlachīhualōni tlanechicōlli quipia tlapālōni, tepoztli, tetl īhuān xāmitl. In tlanechicōlli ōmochīuh ic monelhuayōtia īca tepitōn tomin ic tlaman.

The Recognition

About the Mahuizolli A' Design Award Bronse

Niuniu Western Food Tlacualchīhualoyān Calīhtic ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Niuniu Western Food Tlacualchīhualoyān Calīhtic ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Niuniu Western Food Tlacualchīhualoyān Calīhtic quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD