Ivy Café by Neda Mirani is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

IztacteocuitlatlCallitic· 2021

Ivy Café

by Neda Mirani

Client: Neda Mirani

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category

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The Design

About Ivy Café

In nemachtiliz pampa tomin-yectiliztli, ichtaka tlachihchihualiztli huan chihchihualiztli ce yancuic nemiliztli ipan altepetl catca chicahuac ohuitequitl ipan diseño tlein monequiaya xicmocuitlahuican, ic motemoli in tequitl tlein onca ipan tlachihualyan campa problema mopataz. Tequitl tlein hueliz quincuitlahuiz in inin tlahtlaniliz huan no melahuaz in diseño-cualitl. Miactin cemento-tetl caltequipanayan oncate inin campa. Ce modular tlachihuallotl tlein hueliz quinchihchihuaz in proyecto ica nochi in nemachtiliz. Itech in chipahcac textura huan ixahyac-tlilli in bloque, ce tlaoctilli quemeh tlacaxihuitl Ivy momachihtiz tlein pahuaz chicahuac tequitl ipan in yoliliztli-calitec.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Ivy Café ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Ivy Café ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Ivy Café quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions.
Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space. Therefore, according to the conditions of indoor spaces, a plant called miniature ivy was selected, which is basically suitable for indoor spaces, and in case of favorable conditions, it grows a lot. This complement played such an important role that even The name of the cafe was chosen from it.
Dimensions & Packaging: Total area is: 80 Sq. M.
Tags: cement block, ivy, cafe, Iran
Production Technology: It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
Design Challenge: The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
Research: In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
Inspiration: What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material. Therefore, several important factors should be considered in the selection of this material, such as: 1- Abundance (because it should be available in large numbers due to the high level of coverage) 2- Low costs(the overall level of costs by choosing it should be cost-effective.) 3- Being structured (in order to act as a module in design) and in all these cases, the type of use should be different.
Project Duration: The project started in February 2020 and finished in July 2020 in Iran
Operation Flow: This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
Team Members: Mohammadreza kohzadi
Image Credits: Photographer: Deed studio