Cosmetea Pop Up Tlanamacaloyan Iihtic Tlayehyecoliztli by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Cozticteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
CozticteocuitlatlCallitic· 2021
Cosmetea Pop Up Tlanamacaloyan Iihtic Tlayehyecoliztli
Client: Nax Architects
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Callitic Category
Verified Award Winner
Verify Award Status for #117099The Design
About Cosmetea Pop Up Tlanamacaloyan Iihtic Tlayehyecoliztli
Cosmetea Pop Up ce tlanamacaloyan ihuan tlanextiloyan caltzintli ipan Shanghai, China. Inin canahuac chiconahui metro cuadrado quipia, ihuan mocahua campa achto ce tlacualoyan catca campa monamacaya tamaltin tepoztecuinaltin, ipan Yuyuan ohtli, ce ohtli tlen quipia ye cempoalli macuilpoalli xihuitl ihuayolca. Inin tlayehyecoliztli quicepanoa in xihuitl atl (tea) ihuan in nezcayotiliztli chihchihualiztli (cosméticos). Ce huei tlapohuiliztli ipan ixco calli, tlen omoyolchihchiuh ica in itlachieliz tepitzin atecomatl tlen inezca in tocaitl brand, motlatzquiltia ipan ce pitzahuac yahualtic ohtli tlen tlaquentilo ica tezcatl tepoztli acero inoxidable ihuan tlahuilo ica LED tlahuiltin. In tlapechtin mocalaquiah ipan tlachihchiuhtli coyoctin tlen mochihuah ica mortaja ihuan espiga tlazaloliztli. Ce chichiltic tepancalli caxitl quitemaca campa motlanextia ihuan mopiya tlamantli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Cosmetea Pop Up Tlanamacaloyan Iihtic Tlayehyecoliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Cosmetea Pop Up Tlanamacaloyan Iihtic Tlayehyecoliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Cosmetea Pop Up Tlanamacaloyan Iihtic Tlayehyecoliztli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Team Members
- Chief designers: Lina Chan, Yiting Ma, Jo Jiao
- Image Credits
- Raitt Liu
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