Self Help Graphics and Art Tlaixyeyecolli Neyollotiliztli by David Jimenez

Self Help Graphics and Art Tlaixyeyecolli Neyollotiliztli by David Jimenez is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2021

Self Help Graphics and Art Tlaixyeyecolli Neyollotiliztli

by David Jimenez

Client: David Jimenez

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Tlaixyeyecolli Neyollotiliztli

Self Help Graphics and Art ye se tlapatlaliztli tlen se altepechantli in ompa mochihua tlachihualiztli toltecayotl itech East Los Angeles. Yankuik neyollotiliztli quinextia in patiotl, in tequitl, ihuan in ipoallalilis in altepechantli, tlen ohualeuh itech in toltecayotl neixmachtiliztli ihuan tlanahuatiliztli chicahualiztli in Chicana, Chicano, ihuan Latinx tlachihualtlaneltokanime. In ipatlanaliz Azteca ihuan Maya machiotlacuiloliztli oquiyolitih se tlaixnextilli momachiotlacuiloa ihuan se tocaixtli. In tocaixtli motequitilih ika tlemachiotlazaliztli itech MDF cuahuitl ihuan motlacuiloh ika tlalpaniliztli ic quipia in temictli. In amaixmachiotl omotlapoh ika pantli ic quimahuiztilia in ipoallalilis amatlacuiloliztli in altepechantli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Self Help Graphics and Art Tlaixyeyecolli Neyollotiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Self Help Graphics and Art Tlaixyeyecolli Neyollotiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Self Help Graphics and Art Tlaixyeyecolli Neyollotiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez