Lezai Dental Clinic Machiotl ihuan Tlaixnextiliztli Yeknemiliztli by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2021
Lezai Dental Clinic Machiotl ihuan Tlaixnextiliztli Yeknemiliztli
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #117574The Design
About Lezai Dental Clinic Machiotl ihuan Tlaixnextiliztli Yeknemiliztli
Lezai Tlancohcoxcapahtiloyan Machiotl ihuan Tlaixnextiliztli Yeknemiliztli mochiuh in ītech tlancohcoxcapahtiloyan calli. Nēchichīhualiztli quiteīxpanoa in cualli ihuan amo cualli tlaixyeyantli ic mochīhua zan ce mahuizpiyaliztli tlamachiotl. Huehueyi ihuan tepitzin melahuac tlamelahualiztli mochīhua īhuān yahualli tenamictli quīxnextia ic huehuetque ihuan pipiltotontin momāmatoquiah momalacachoah yahualtic. In amo cualli tlaixyeyantli nepantla mochīhua iuhqui tlanti. Tlapaltin amo chichīltic mahuiztic quimacah necehuiliztli ihuan totōniliztli neyolmatiliztli, ihuan quipalēhuiah ic quīxnextiah nemachtiliztli, paquiliztli ihuan tlamatiliztli. In machiotl mocuiloa ītech vector tlamachiotl inic monequi tlein motlalilia ihuan tlein monextilia amoxtica noso computadora ihuan huel miec ic huēyi ihuan tepitzin, ihuan ce amoxtli teittitiani tlanahuatilli quipalēhuia inic mochipa cualli monelhuayotiz.
The Recognition
About the Mahuizolli A' Design Award Bronse
Lezai Dental Clinic Machiotl ihuan Tlaixnextiliztli Yeknemiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lezai Dental Clinic Machiotl ihuan Tlaixnextiliztli Yeknemiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lezai Dental Clinic Machiotl ihuan Tlaixnextiliztli Yeknemiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
- Design Challenge
- The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
- Research
- Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
- Inspiration
- LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
- Project Duration
- The project started in October 2019 and finished in February 2020 in Guangzhou.
- Operation Flow
- The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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