Minimo Tlaxtlahuilcaxitl by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Bronse in Tlamactli Tlachihchihualiztli Competition Category.
BronseTlamactli· 2026
Minimo Tlaxtlahuilcaxitl
by Rilind Hoxha
Client: Why Agency
Mahuizolli A' Design Award Bronse Winner in Tlamactli Category
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The Design
About Minimo Tlaxtlahuilcaxitl
Minimo ce pilhuan cozcatl tlanechicolli in oquichiuh Smaragd 1969, ihuan in tlaxtlahuilcaxitl ihuan mochi in tlaxtlahuilyeliztli oquiyocox Why Agency. Inin tlanemililli omochiuh ipampa in achto tlazohtli tlaxtlahuilli ce conetl quiselia, quicuepa in imman quiselia cozcatl ipan ce ahuiltiliztli ihuan ce yeliztli ahmo quilcahuaz. Inahuac in cozcame, in caxitl quipia ce amatlahcuilolli tzicoltin ica tlamachiotiliztli itech in teocuitla tlanechicolli, ce amoxtli ic tlapaloa, tlapalhuahuanaloni, ihuan ce Minimo Baby Passport intech in yancuic tlacohuanime. Cecen tlamantli quinyolehua in pipiltin ma quitemocan, ma quichihuacan, ihuan ma monechicocan ica in tlanechicolli, ahmo zan ica in cozcatl.
The Recognition
About the Mahuizolli A' Design Award Bronse
Minimo Tlaxtlahuilcaxitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Minimo Tlaxtlahuilcaxitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Minimo Tlaxtlahuilcaxitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- Tags
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- Project Duration
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- Team Members
- Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction - Image Credits
- Semi Alili
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